Maria Luiza is a UX Researcher based in João Pessoa, Brazil, working at the
intersection of neuropsychology, human behavior, and AI interaction design.
Case Studies
The projects here explore how humans actually interact with AI systems. Some investigate trust and anthropomorphism, others examine cognitive load and emotional dependency. All grounded in real user behavior.
Research Methods:
User Interviews
Think Aloud Protocol
Behavioral Observation
Cognitive Task Analysis
Usability Testing
Heuristic Evaluation
Competitive Analysis
EEG (Electroencephalography)
Thematic Analysis
Data Triangulation
Data & Analysis:
SQL
Python
SPSS
Excel/ Google Sheets
Quantitative & Qualitative Analysis
Thematic Coding
Natural Language Processing (NLP)
Sentiment Analysis